In recent years, with the continuous development of China's fitness industry, especially the outbreak of the novel coronavirus pneumonia, sports and fitness have received more and more attention. The fitness industry has accelerated the network penetration, the rapid development of network fitness, and the prospect of China's fitness industry is broad.

Fitness industry development status

1. Fitness industry market size

In recent years, the market size of China's fitness industry has maintained a growing trend, and the market size of China's fitness industry will reach 336.2 billion yuan in 2020, an increase of 836.2 billion yuan year-on-year. The market size is expected to further grow to 389 billion yuan in 2022.

2. Fitness industry market structure

At present, fitness equipment, fitness clubs, studios and online fitness are the key to the market size of China's fitness industry, accounting for 49%, 36% and 15% respectively. Although the proportion of online fitness is not high, due to the impact of the epidemic, physical fitness has gradually received attention, traditional gyms have been affected, and the trend of online fitness has begun to improve.

3. Size of online fitness market

In recent years, the size of the online fitness market has continued to grow due to the rapid development of the Internet. Especially since the outbreak of COVID-19 in 2020, great health has become a basic need for everyone. Physical fitness has aroused everyone's attention. With the penetration of the fitness industry, the online fitness market has grown rapidly. Data show that in 2021, China's online fitness market size reached 369.7 billion yuan, an increase of 17.5%. It is expected that the size of China's online fitness market will exceed 400 billion yuan in 2022.

4. Online fitness market structure

From the perspective of market structure, China's online fitness market mainly includes online nutrition food, online fitness equipment and clothing, online fitness Internet of Things and its online fitness members and courses.

Data show that in 2021, China's online fitness market accounted for a relatively large, reaching 53%; Next, online fitness equipment and clothing accounted for 39%. The online Fitness iot, online fitness memberships and classes market account for 8% and 1% of the online fitness market.

The development prospect of fitness industry

1. Policies to promote the development of fitness industry

In recent years, China has introduced various policies to promote sports development and announced various niche sports industry plans to encourage the innovative development of the sports fitness industry. In 2020, the new coronavirus swept the world. In order to reduce the impact of the epidemic on sports, China issued the Notice on Vigorously promoting scientific fitness methods at home to encourage residents to do family fitness and promote the development of family fitness, Internet fitness and other fields. In 2021, China announced policies such as the "Implementation Plan for the National Fitness Facilities to make up for Weaknesses during the 14th Five-Year Plan" to encourage all employees to exercise. It is expected that under the promotion of the policy, the development of China's fitness industry will develop rapidly and promote the market development of the fitness industry.

2. The increase in sports participation has promoted the development of the fitness industry

In recent years, with the improvement of Chinese residents' living standards and the tempering of the novel coronavirus pneumonia epidemic, people's health awareness has gradually increased, and the number of people who regularly participate in sports in China is still gradually increasing. As of 2020, the number of people regularly participating in sports in China is as high as 435 million, an increase of 27 million over 2019 and a year-on-year increase of 6.62%. The continued increase in sports participation is expected to contribute to the growth of the fitness industry.

3. Smart fitness equipment promotes the development of fitness industry

With the popularization of the Internet and the improvement of scientific and technological level, the intelligence of fitness equipment continues to improve, which not only improves the entertainment of fitness equipment, reduces the fatigue of the body, but also pays more attention to the safety and personalization of fitness equipment. At the same time, on the premise of data collection, the relevance of smart fitness equipment and apps can improve the stickiness of fitness users, deeply explore the potential needs of customers, and continue to promote the development of the fitness industry.